For the three different popular TV Shows, LL and DPG media have created multiple high-performance (400.000 users/seconds) interactive applications.
The applications allowed users to express their opinion and give a rating for a performance on TV. All users had an app with an SSI wallet that could be used for voting and viewing results.
The Result
Before: No incentive for people to watch advertisements.
After: Persgroep gives you the ability to get personalized ads and receive tokens for answering questions with surveys.
Benefits:
- Accurate user data
- Relevant add structure
